Types of materials you downloaded.

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However, to help you, you can do the following. It is important to measure two main aspects, the user profile and their interest.

To determine your profile, you can use your buyer persona as a guide and from there analyze the characteristics of the leads that become consumers more quickly.

For example, if your product or service is corporate, the data you can see from the profile are:


And/or other information that you consider relevant to your business.

And/or other information important to your organization.
These are just examples of what you can analyze, however, it is up to you russia phone number list to evaluate what is best to identify the leads with the greatest potential for your business.

In the same way, you should give weights to the different criteria; if you are not yet familiar with them and their importance is not very well defined, you can give equal weights to each criterion.

Later, as you develop this strategy, you will be able to notice what is really important for your business and improve your scoring system.