What criteria can be analyzed to perform lead scoring?

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This way, you can replicate the most successful actions frequently and achieve better results consistently. This will ultimately lead to what we call predictable income.



Defining the criteria that can be analyzed to obtain the lead score will poland phone number list depend on the specific needs and characteristics of each business. There is no magic formula that can be applied to any company, since each organization must define what is relevant to it.

However, to help you, you can do the following. It is important to measure two main aspects, the user profile and their interest.

To determine your profile, you can use your buyer persona as a guide and from there analyze the characteristics of the leads that become consumers more quickly.

For example, if your product or service is corporate, the data you can see from the profile are:


And/or other information that you consider relevant to your business.
Likewise, you can identify their level of interest by analyzing the following: