Tactical tips to get started:

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How to conduct a content gap analysis
Step 1: Define your target audience and their journey
You can’t find gaps if you don’t know what your audience needs. To even begin this process, you need a clear understanding of who you’re talking to, what they’re searching for, and how your content can guide them along every stage of their journey. This first step will help you get into the mindset of your audience and uncover where your content strategy needs a boost.


Create detailed audience personas. These personas ivory coast telegram data should be more than just the basics — dig into pain points, motivations, and buying triggers. The more specific you get, the better you’ll be at aligning your content.
Map out the buyer’s journey. Visualize the path from awareness to decision-making. Identify key touchpoints where your audience engages with your brand or searches for solutions.
Spot the gaps. Look for stages in the journey where your audience struggles, gets confused, or needs more information. These are your opportunities to create content that answers their questions or solves their problems.
These preliminary steps help you spot gaps in your current strategy and create a more audience-focused content roadmap.

Step 2: Perform keyword research with intent in mind
Not all keywords are created equal. Targeting the right ones is crucial to creating SEO content that aligns with your audience’s search intent. When your content matches what users are actually searching for, it stands a much better chance of getting noticed, clicked, and engaged.