Ethics and Responsibility
Maintaining high standards in all aspects of business creates a positive image.
Prompt response to problems
If a company ignores customer complaints or refuses to acknowledge its mistakes, it only makes matters worse. Therefore, speed and appropriateness of action are crucial.
Using modern technologies
Automating processes, using artificial intelligence to analyze data, and creating feedback systems help reduce reputational risk factors and increase trust among customers and partners.
Reputational costs are not only financial losses, but ivory coast telegram data also a threat to the sustainability of the business in the long term. Understanding their nature and causes allows you to avoid many problems, strengthen trust and maintain a positive image. Remember that successful reputation management begins with risk assessment and a systematic approach to reducing them. This is the only way to protect your business from unexpected losses and maintain competitiveness in the market.We developed a promotion strategy for an online bank focused on the B2B segment using in-depth market analysis, precise definition of the target audience, and selection of promotion channels and tools with an audience focus.
About the client
The Internet bank provides B2B services online and offline. It is represented in 31 regions, covering key cities - Moscow and St. Petersburg. The bank's target audience is owners of micro and small businesses with a turnover of up to 100 million rubles per year.
Key tasks
The Ingate Performance team structured the tasks into levels: