To maintain a quality blog, it is necessary to go beyond the quality of the content; that is, it is necessary to understand the results that this content is bringing to your business. And the best way to do that is by measuring those results.
Unlike traditional marketing actions, digital marketing strategies can - and should - be measured to understand the results and so that we can work on improvements when necessary.
Even if you think your company's blog posts are of super good quality, you're going to need to measure them to check the results. Here you need to get into the science of "being exact", because that's what a content professional needs to have. You need to find the metrics to identify the success of the articles.
But care must be taken not to fall into “vanity metrics” — which do not influence the company's results — and to measure what is really an important indicator.
In this post I'm going to show you some of the metrics we measure on our RD Station blog — and why we use them.
1.
It is the number of posts we publish in a certain period of time.
In the case of RD Station, our blog, we canada mobile database measure the number of posts per month. This metric helps us to control the production of content and also to plan the calendar and demands for the next month.
When we notice that the number has dropped, it is necessary to better organize the demands of the month so that there is no lack of content on any of the days on which we commit to publishing.
2. Number of authors
This is the number of contributors/guests who publish on the blog. We also measure this data monthly.
This is another metric that helps to understand the level of commitment among contributors and partners. A low number of authors may indicate a lack of commitment and/or organization in the demand for guidelines.