Sharp decline in SERP rankings

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The first cautionary tip is to keep an eye on metrics analysis platforms , such as Google Analytics and Google Webmaster Tool .

Through these, it is possible to identify sudden drops in positioning in search results.

That is the first symptom of a penalty.

However, in a more direct way, there are 3 simple ways to recognize when a site or page has belize mobile database been penalized. These are:

Alerts in Google Webmaster Tools;

Difficulty indexing pages in search results.
Even though you regularly analyze your numbers , you certainly sense when that happens.

This is because penalties directly impact an essential metric for any digital strategy: traffic.

It is worth remembering that the algorithm responsible for identifying and applying punishments is frequently updated , as is the case with Panda, Penguin and others .

Therefore, it is important to keep an eye on every update released as it introduces changes and may be the reason for the problem.

Now, let's move on to the practical part of identification. When you notice a sudden drop in the number of visitors to your site, take the following steps to make sure:

1. Search on Google
Go to the search engine and, in the search field, do a specific search, exactly as described in quotes:

“site:domain.