Got it now? Great! So you know that inbound links are essential for the success of an SEO strategy

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The authority factor
But things are not that simple.

Imagine that, in a classroom, the teacher asks the following question: What is the best company in the world?

A subjective question, like many of those searched for in search engines on a daily basis.

The students in question are all university students and have different answers to the question bangladesh mobile database . “It’s Samsung,” says one of them. Another shouts from the back: “It can only be Amazon.” A third says: “It’s definitely Apple,” and is supported by two other students. If it were a question on the Million Dollar Show, you would probably agree with most of them, wouldn’t you?

Now, there is a sixth student in the room. He is a highly qualified professional, with years of experience in the international market and post-graduation abroad. He calmly says: “You are all wrong. The best company in the world is Google.”

Now tell me: which of those students has the most authority to comment on the matter?

At Google, things work in a similar way. A page with more authority will, of course, have more influence.

In Search Engine Optimization , this is called Page Authority or Domain Authority.

Therefore, it is much more important to have a link directing the user to your blog on www.administradores.com.br than on several small blogs without much relevance.


Let's now talk about another type of external link, which is the one that generates most of the questions in the digital environment.