Retargeting focused on cart abandonment is one of the most sought-after techniques by marketing and sales professionals, as these are customers who are just a short step away from converting.
To do this, when people come to your e-commerce site, add a product to their cart, go to the payment portal and, if they decide to leave, we can give them the push they need with retargeting.
For example, through Ads campaigns you can run specialized ad campaigns germany phone number list for those who arrive at the payment portal URL and offer them:
Free shipping.
Website Searches
Within the Google Ads platform, you can set up ad campaigns that are displayed when a user who has performed a search on your website is browsing the Internet.
There are two retargeting options: one where all users who have used the search engine on your site are included, or the second, where the searches match the characteristics of your products.
This way, you can take advantage of the opportunities that arise when users have an unmet need and your product can help solve it.