Unclear promotional dynamics

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Improving your brand image, attracting new followers, promoting new products or services, or generating traffic to your corporate website are just some of the reasons why you should run contests and giveaways on your shopping centre's social media . Given the success they have on other brands' profiles, you're probably already fully immersed in this world, but are you doing it the right way ? It's hard to believe, because it seems like organising a promotional dynamic is child's play, but in most cases the answer will be NO.

The main mistakes made when organizing a croatia mobile database contest or raffle in the online environment range from not having legal bases that detail the details as much as possible, not clearly explaining the steps to follow to participate or not specifying the deadline for participation, to not defining what the prize is or how many units will be distributed. And in many cases, several are made at the same time, which causes a drop in the number of participants in the contest or raffle.

Leaving aside the legal problems that can arise and which can be serious, the reputational cost can be terrible. Who wants a storm of discontent on the Facebook wall saying in chorus: “I have been deceived”?

7. Total monotony
Among the different target audiences of a brand, there is always one that predominates in volume over the rest. In the case of shopping centres, the most common buyer profile corresponds to that of a woman, around 40 years old and, in most cases, with minor children in her care. Although this data must obviously be taken into consideration, it is necessary to be able to offer content for the rest of the audiences that are clients of the centre and that are also part of its online community, such as grandparents, teenagers, university students, young people, etc.

In addition to taking this segmentation into account, it is necessary to avoid falling into the monothematic approach of communicating almost exclusively about the sector that has the most operators in the shopping centre . Even though fashion represents 70% of the directory of shops, an effort must be made to give visibility to the rest of the operators, since it is probably more difficult for them to stand out among the other brands.