February 2018: Flying over the internet

[suchona.kani.z]

Many of your business customers will also never go through the online inquiry process . They prefer to call us and ask in person. Your website is the first point of contact for potential customers, so make an impression.

Find out how they shop with you. Want to make a good first impression? Analytics tools like HotJar can help you see how users behave on your site. If you find that they fumble frequently, do user testing to understand what the problem is.

The most useful advice from the lecture: In PR, promote not only the brand, but also the salespeople. You can list them as authors of articles or quote them in press releases. Then your customers will know the people they are doing business with from the media (which will make an impression).Sklik introduced a new combined advertisement
On February 19, Sklik introduced a new ad format for the content network. The new feature will allow you to enter texts of different lengths and image sizes into the system. The resulting ad will then be automatically compiled according to the device. This is how the same ad will look on different devices:

Combined advertising from Seznam Combined advertising from Seznam

© List

PPC users will appreciate that the combined ad is compatible with homeowner database the competing Google AdWords (specifically with the Responsive Ad format ). Campaigns can be imported using the csv format.

You can find details on the Seznam blog . We will definitely try the new format and prepare a case study for you.

Facebook is changing the reach metric of posts
In mid-February, Facebook announced a change to its metrics, or rather, developed a more accurate algorithm. Most analysts panicked because their organic reach of posts dropped dramatically.

Both metrics will be available in Insight for a while, so you can compare how much the change affects your results.

February news on Facebook

© Facebook

Along with the new calculation, Facebook also introduced a redesign of Page Insights for mobile. At a glance, you'll see:

General results (likes, reach, engagement)
Results of recent posts
Current page engagement overview
Find out more on Facebook .

Marketing during the Olympics
Most brands want to warm up their soup a bit during the Olympics. Be careful, only official sponsors are allowed to do that.

The word Olympics , the circle symbol, and the combination of colors – you are not allowed to use any of these in your promotion . You are not even allowed to publish a photo of an athlete with congratulations. If you want to formally congratulate, for example, Ester Ledecká on her phenomenal performance, you must have the consent of the Czech Olympic Committee .