What undermines credibility?

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Originality doesn't pay off unless you have a superbrand What can we take away from the research? Forget about creativity ! A brand like Apple or some very reputable institution that has huge credibility among the public can afford that. The rest of us have to adapt to the users.

Stick to what others are doing and it works. For example, a law firm cannot use a comic on its homepage – such an image does not correspond to what users expect and it will subconsciously reduce its credibility. On the contrary, it will help if it tells the user right at the beginning that, for example, in the field of family law it wins 30% of disputes. If the design is overseas chinese in uk data attractive at first glance and the user immediately sees the keyword they are searching for. They will naturally get the impression that your company understands them and will help them. Generally speaking, if your website offers help, it comes across as more trustworthy. Think about this when writing.

Also, remember that our eyes always find a dominant element . This element should not be a photo of your charming secretary, but rather the Contact Us button .

Always place a similar dominant element above the fold, i.e. in the part of the screen that the user sees without scrolling. People don't like to scroll.

Get inspired by our examples:

The goal of the page is to fill out the calculatorBanner with conversion element First impressions can have far-reaching consequences. Research confirms that negative expectations of a product lead to less satisfaction with the product, regardless of the facts.