If you are familiar with the Inbound methodology sales funnel and Content Marketing , you probably already understand what we are referring to.
Generally, everything that makes up a sales pipeline is represented and controlled visually through a CRM or Customer Relationship Management, since it is a process that must be automated and controlled digitally by the various phases that comprise it.
However, a sales pipeline is not the same for every business; in fact, a pipeline can vary from product line to product or even from item to item within the same organization.
This demonstrates how versatile it can be and how useful it is for organizing usa phone number list and controlling the entire sales process.
Still don't understand what a sales pipeline is? Don't worry, we'll give you an example below.
Imagine that after a user downloads an ebook from your brand, they decide to contact your business for a quote. At that point, they have already entered your sales pipeline.
The next step would be a meeting to introduce your product and your company. Afterwards, you make a personalized quote and, finally, you provide the solutions or, directly, you solve their need.
The pipeline is, in short, the visual conceptualization of each of these steps , so that they can be standardized within your organization and duplicated every time a business opportunity arises.