I, honestly, although very confident and free whatsapp number canada now quite experienced in e-commerce, tend to buy from those I know more willingly. So it is necessary to think about working not only on your website but on all the digital channels in which our potential audience is present, or we will be part of the inactive billion:
Is your audience flocking to Facebook and Instagram ? You need to be there;
Do your customers have a great affinity with LinkedIn ? You need to be there;
Do you have an audience that is dying for YouTube videos ? Get on with the tutorials;
who might buy from you reads specific industry magazines? Contact the online magazine and get published;
Are there any Influencers talking about your industry? Think about it right away.
And I could go on and on, the point is to underline that preparing your own shop, setting it up properly, employing the best staff in the world capable of convincing Frau Blucher to put on stiletto heels and a miniskirt, is just the tip of the iceberg.
Analyze any market
Let's recap: what does it mean to have a website?
Be clear about what the investment is through a real business plan.
Considering that there are still no machines that can manage the website communication independently, at least one person in charge is needed, probably colleagues, consultants or an agency that accompanies in this path.
Don't even think that just seeing a nice graphic product online, which responds to www.howbeautifulandmysite.com, will be enough to have continuous and fruitful visits.
Having the humility to want to undertake a path that goes from the ability to communicate what you sell to that of making people understand who we are, what our values are, why choose us.
I am very happy at the idea that more and more SMEs have understood the importance of having their own online home, where they can tell their story, make themselves known and do business. I could say that every cloud has a silver lining, but when I stop to talk to the people who contact us, with great sweetness and understanding I also say: we can't all have a 150 square meter shop in Piazza di Spagna.
A huge hug, never get discouraged, but think it through and, once decided, persevere with patience and perseverance. And, if we cannot afford to have ambitious goals that can be achieved in a short time, let's go slowly and far and it will take us longer. The important thing is to be aware of what it means to have a website and why we do not want to be hasty in supporting those who ask us to take this path.