Online business has opened up a world of opportunities, helping millions of sellers reach customers quickly. However, most businesses today are too dependent on a single platform , such as Facebook, TikTok, Shopee, Lazada or Instagram. This has many risks: Unexpected algorithm changes cause a sharp drop in reach, affecting sales.
Advertising costs are increasing , making brazil telegram data it difficult for small businesses. causing your account to be restricted or locked without notice. Not owning customer data means losing customers completely when the platform changes.
So how to do online business sustainably without being "tied" to a single platform? This article will provide a strategic roadmap to help you diversify your sales channels, optimize operations, and build a solid business system . 2.
2. Why is multi-platform business an inevitable trend? 2.1. Reduce the risk when a platform changes its policies If you only do business on Facebook or TikTok, just one algorithm update can make your sales "evaporate" 50-70%.
Multi-platform business helps you spread the risk , not letting your revenue depend on a single channel. 2.2. Reach more customer files Each platform has a specific customer group: TikTok & Facebook : Young audience, likes video content and interaction.