The company's credibility in the eyes of a potential buyer is a powerful factor that can multiply the conversion on a selling website. But trust in a company does not arise by itself. Both work and time are needed to build credibility. However, you can get a head start - a credit of trust. In particular, a credit of trust can be "inherited" if you are recommended. It is not for nothing that word of mouth is considered one of the best types of advertising. We will consider how you can gain a credit of trust from "cold" visitors to your landing page and increase its conversion several times.
And to begin with, I will tell you the story of my friend, entrepreneur Ivan from Ivanovo, which happened to him 7 years ago.
The Girl from Him
It was spring 2016. Only a year had passed since Ivan bolivia mobile database graduated from the Ivanovo Chemical University. Now he was engaged in small business and was thinking about what direction to develop in. Ivan knew his strengths: he could bench press 110 kg, had a logical mind, and knew how to listen and persuade people. Perhaps this made Ivan seem a little self-confident.
It was Saturday, and that day Ivan planned to go to a "business breakfast". In Ivanovo, "business breakfasts" were founded by a certain young, active entrepreneur, Artem. Ivan had no idea yet what was behind this unusual event. And he decided to go there, as he admitted to me, simply because he had seen a lot of pretty girls in their VK group in photos from meetings.
At 11:30 in the morning, Ivan left home. He decided to walk to the Caffeshop, where the business breakfast was taking place. In the city of brides, Ivan had his own favorite route - Sheremetyevsky Prospekt, which passes through three "women's" universities of the city: textile, medical academies and chemical university. The probability of meeting a beautiful student here and getting to know her was close to 100%.
And so it happened. As soon as Ivan crossed the Sokovskiy Bridge, he saw a young lady energetically walking towards him, obviously returning from Saturday classes. Ivan always got acquainted intuitively and without thinking:
- Hi! Are you studying at Khim?
- Hi. Yes , - the girl looked at the stranger.
- Luckily, I graduated from Khim a year ago. Shall we have a glass of Pina Colada tomorrow? I know a place where it is prepared according to the original Caribbean recipe .