Discovery Ads within Google Ads PPC ads are a reasonable way to generate interesting traffic

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Google Ads offers special campaigns for hotels. Ads of this type are then displayed to users only when searching for accommodation. To run Hotel Ads, you need to integrate the Google Hotel Ads platform and provide additional documents, such as a feed of available rooms.

Hotel advertising is a type of PPC advertising in Google Ads that offers hotels the opportunity to offer prices for their stays directly in Google search, thus making it easier for customers to purchase them.
PPC advertising for hotels is a very well-functioning format for hotel businesses
Discovery campaigns
In discovery campaigns ( discovery ads ), a single ad spans multiple platforms. Discovery ads can appear within YouTube , Gmail , and the Discover channel on the Google homepage. This is one of the newest albania phone number list campaign types, having launched globally in April 2020.
to your website, they also build awareness of your business well and can sometimes generate conversions, but this is not their strongest point.
Google Discovery Ads is another alternative to PPC advertising in Google Ads, it is one of the newest types of advertising


Previously, a PPC ad had to display 3 headlines (each up to 30 characters including spaces) and 2 captions (each up to 90 characters). On some devices, the last headline and last caption are not displayed, so the most important information, keywords and calls to action should ideally be contained in the first headline and first caption. Overall, however, focus more on headlines, users often do not read descriptions. Don't forget about the ad path (visible URL). A good tactic is to insert a keyword in the path. This type of ad was called an expanded text ad. However, you can't create one anymore today. Since July 2022, the only possible ad format is the so-called Google Responsive Search Ads , or RSA.