Ad blockers are most commonly used by people in the age group between 16 and 26

[Mostafa044]

Respondents said they use an ad blocker because of the excessive amount of ads, 22.3% said they use the blocker because of irrelevant advertising messages, and for 19.9% ​​the main motivation is privacy protection.
The number of users who regularly use adblock is not very high compared to the overall online user population. However, if you are targeting an audience that is internet-savvy, then the likelihood of using an adblock increases.
42.7% of internet users aged 16-64 use adblock at least once a month
Source: Ad Blockers Usage and Demographic Statistics in 2021 (backlinko.com)

There are many reasons why users use adblockers. It's important to know that a certain percentage of the population uses them regularly, and that there are different types of marketing that are spain phone number list not as affected by this - content marketing, inbound marketing, SEO marketing.
The reasons why people use adblockers vary, but they can also be addressed through inbound marketing.
Source: Ad Blockers Usage and Demographic Statistics in 2021 (backlinko.com)

Adblock, complications for marketers
While the benefits of using ad blockers for users are clear, marketers are not so happy. Blockers can mess with their analytics , negatively impact conversions , and reduce the quality of the user experience when visiting a website.

Blockers distort the data obtained
Since most available adblockers block both ads and analytics scripts, marketers may have difficulty collecting data that provides them with important information about the behavior of site visitors. Visitors with an adblock installed become invisible to these statistics. As a result, marketers lose important data, such as the number of page views or traffic sources. This can apply to Facebook ads , LinkedIn ads , TikTok ads , Twitter ads , or ads in PPC systems such as Google Ads or Sklik .