Amazon is not only the world's largest online marketplace, but also a powerful advertising tool for companies. With a variety of advertising formats, Amazon offers advertising options to specifically promote products and increase visibility. In this article, we will take a closer look at the different advertising formats on Amazon, including Sponsored Products, Sponsored Brands, Display Ads, and other options. Learn how these advertising formats work and how you can use them for your marketing strategy.
Now let’s take a closer look at the diverse advertising formats that Amazon provides:
Sponsored Products
Sponsored Products are ads that appear in both lithuania phone number list search results and on Amazon's product detail pages. These ads allow companies to place their products prominently and increase their visibility in relevant searches. Sponsored Products work on a pay-per-click (PPC) basis, meaning that advertisers only pay when a user actually clicks on the ad. By targeting keywords or products that match customers' search queries, companies can significantly increase their performance and promote their products more effectively.
Advantages
Increased visibility: Sponsored Products place your products prominently in search results.
Targeted advertising: Ads are only displayed for relevant search queries, which increases efficiency.
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Sponsored Brands
Sponsored Brands is an advertising format that allows companies to place their brand prominently and promote multiple products at once. These ads appear strategically above search results or on product detail pages, achieving maximum visibility. Each Sponsored Brand ad consists of an attractive package: a brand logo, a meaningful main image, a catchy headline and up to three selected products. When clicking on the ad, customers are redirected either to a customized Amazon store of the brand or to a special search results page with the advertised products.