Neuromarketing and purchasing: the 10 levers of persuasion

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Provide answers Several studies have shown that our brain loves answers . This means that the promotional content you offer your customer or lead must contain certain information and concrete solutions and that your products must effectively solve problems and needs. #2. Use your personal lens From a cognitive point of view, it is as if we human beings were equipped with two lenses through which we judge reality, with one we evaluate others and with the other ourselves.


The first is more critical, the second less rigid and more engineer data available. Here, speaking to people with the "tu" means involving them in the first person and forcing them to look at reality with the most magnanimous lens . Using the informal “tu” means inducing people to be magnanimous with our sales pitch. #3. Act on emotions Emotions are a powerful and precious impulse to action, which is why it is essential to learn to forcefully tickle the emotions that people feel, acting on levers such as saving time and money, the immediacy of the benefit offered, the possibility of enjoying an unmissable opportunity. #4.


Limit your options The decision-making process is delicate and complex, so your job is to try to facilitate it in every way possible. Choice options are a fundamental element to take into consideration. What is the optimal number? Many studies report that the number of choice options should be limited to 3 because, while it is true that many leads want to have a wide range of choices, it is also true that an excessive number of possibilities negatively affects the decision-making process , congesting it. Having so many possibilities to evaluate can lead to confusion, so the potential customer ends up not purchasing. #5.