Why you need to apply binary marketing to your business?

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To help you better understand what I'm talking about, here are some practical examples. A first case of incorrect application of binary marketing is represented by the air travel industry : for years, air carriers have created an unequal treatment between customers and non-customers, proposing promotions to attract new people, without however carrying out a marketing strategy for the most loyal customers.


The same thing has happened and continues to happen in british student data the mobile phone sector : for a long time, telephone companies have offered significant incentives to new customers, without planning a strategy to retain existing customers and keep them over time. Even today, many companies use this type of customer/non-customer segmentation, applying a sales strategy for their services or products based exclusively on the application of a preferential price for new customers.

Thanks to discounts and special offers, these companies attract new people, but “forget” regular customers, excluding them from these promotions. Are you also applying a similar marketing strategy for your company? Keep reading, I will explain why you need to “adjust the course” and how to correctly apply binary marketing to obtain long-lasting results over time.