We know that the content of search results can affect...

kexej28769@nongnue · Post by **kexej28769@nongnue** » Thu Feb 13, 2025 9:57 am

Video transcription
Howdy, Moz fans, and welcome to the second edition of Whiteboard Friday. This week we’re talking about reputation management SEO.

So it turns out that I've been having multiple conversations with a lot of you in the Moz community and a lot of my friends in the startup and entrepreneurship world about this issue that happens pretty consistently, which is basically that people who are searching for your brand in Google experience their first touch before they even get to bolivia number data site, their first experience with your brand is through Google's search results. This SERP, it controls what shows up here, what it says, how it says it, who's ranking, where they're ranking, all of those kinds of things, can have a strong impact on a bunch of things.

Challenge

Your conversion rate. People find that reviews are usually poor or have confusing wording or that it raises questions in their mind that your content doesn't answer. This can hurt your conversion rate.
This can hurt amplification. People who see you here, who think there's something bad or negative about you, may be less likely to link to you or share or talk about you.
This can affect customer satisfaction. Customers who are going to buy from you but see something negative in the search results may be more likely to complain about it. Or if they see that you have low or no reviews or ratings, they may be more likely to contribute to the negativity than if they saw that you have great ones. Their expectations are being biased by these search results. Often times, this is completely unfair.
A lot of the conversations I'm having, for example with people in the startup space, are like, "Hey, people are reviewing my product. We barely exist yet. We don't have these people as customers. We feel like maybe we're getting astroturfed by competitors, or someone is jumping in here and trying to capitalize on the fact that we now have a brand that's looking for us." Very frustrating.