Soulo first joined Ahrefs in 2015

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How did they do it? What marketing strategies did they use? I interviewed Tim Soulo, the Head of Marketing at Ahrefs, and he shared with me the eact marketing strategy he used to grow their ARR. content strategy 2 That story is below. (Note: Driving new traffic to your website using content? Use our tool, Leadfeeder, to see which companies visiting, even if they never fill out a form.


Try it free in minutes.) A Trip Into Ahrefs Past When , Ahrefs’ marketing strategy new zealand cell phone number list was similar to any new, fledgling startup. Imitation. If their competitors had a blog, the Ahrefs team would set up a blog. If their competitors were publishing three-times-per week, they would publish three-times-per-week. If competitors were doing link roundups, they would do link roundups.


However, that wasn’t enough. Even though Ahrefs had a pool of a few thousand users (because they were one of the few backlink analysis tools), Soulo knew they could do better. Before that, there was something else he needed to do. It was core to his beliefs. “Marketing only works if the product is great.