We’re still approaching our

[kexej28769@nongnue]

A metrics from an organizational perspective, not a customer perspective. For example, why aren’t we reporting (or really thinking about) how quickly a customer can do what they need to do? Why are we still stuck on page views? In this talk, Dana will focus our attention on what really matters.



Why Nine Out of 10 Marketing Sucks
(and How to Be the One That Doesn't)
Rand Fishkin
More than ever, marketers are launching things — content, tools, resources, products — and being held accountable for how/whether they resonate with consumers and achieve the scale needed to benin number data . But it’s hard. Really, really hard. Most projects that launch fail. What separates the wheat from the chaff isn’t just the quality of what’s built, but the process behind it. In this presentation, Rand will provide examples of disappointing failures and skyrocketing successes, and dive into what separates the two. You’ll learn how anyone can make a launch perform better, and harness the power of being “new.”

7:00-11:30 PM
Be a musician.
Join us at Garage Billiards to wrap up the conference with an evening of networking, billiards, bowling, and karaoke with new and old MozCon friends. Don't forget to bring your MozCon badge and US ID or passport.