Pro Marketer's Product Launch Checklist 20

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What do you guys think? Has this been other people's experience? What are the best/worst reports and dashboards you've seen and why?
What really happens at the launch of an exceptional product? To give your new product the best chance of success, it’s important to address all the moving pieces involved in a smooth marketing launch. From building a list of audience members and influencers to having a rollback plan to the right metrics for success, Rand shares his best advice in the form of an actionable checklist on this Whiteboard Friday. And be sure to check off the last item — it might be the best one to get started on!





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Video transcription
Howdy, Moz fans, and welcome to the second edition of Whiteboard Friday. This week we’re talking about developing a professional marketer’s product launch checklist for 2018.

Many of you are undoubtedly in the business of doing multiple products around SEO and around web marketing, around content marketing, around social media marketing, around a product service that you're launching or a feature that you're launching or I think it pays for us to examine what happens in a very successful product launch.

Of course, I've been a part of many of these at Moz, as part of many startups and other companies that I advise, and there are some common characteristics, especially from a marketing perspective. I won't focus on the product and engineering perspective. We'll talk about the launch of the marketing product today.