How to react to this Google measure?

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Google justifies this move as a way to protect user privacy. However, many in the digital marketing industry see it as a strategic move to push companies to invest more in Google Ads (formerly known as AdWords), where search terms are still visible to advertisers who pay for them.

It is clear that every problem is a challenge, and spain mobile database that in our activity, these challenges are usually the ones that bring us money since they discourage the “do it yourself” and bring thousands of small and medium-sized clients to our companies to be advised with the experience and professionalism that such complexity demands. The new conditions are aligned with the idea that the strongest, the most agile, and the most informed will prevail over the competition and that is part of the rules of the game… But this game will probably change as well. The rules are not only set by the big companies. The public has a lot to say, and here the public changes with subtle moves, let us not forget that a few years ago we spoke on ICQ and that MSN was the only one on the market, and that BLOGSPOT was what it was… All have been left in the past, the public changes, it chooses day by day, and the choice cannot be easily manipulated, not even a giant like Microsoft could do it with its MSN.

Many small businesses and entrepreneurs who used analytics information will be forced to rethink their strategy. Many will have to incorporate information from other search engines, and I know, that has always had to be done, but for reasons of practicality and time, many of us have left other search engines aside and have concentrated only on Google results. Well, obviously something is changing in this already changing activity and we will have to rely on other companies, on other media that provide us with the information we need to satisfy the logical need to know the information that our clients demand and that supports our actions.