In search of a good deal

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At the same time, car purchase transactions are increasingly carried out via the Internet (61% of cases), since Russians believe that this saves them time. Car dealer websites are often visited using PCs or laptops (65% of cases), less often - from mobile devices. It is worth highlighting the following features in the context of user interaction with car dealer websites: In general, users do not trust dealers too much. Prices on websites are often missing or outdated. Contextual search results are often irrelevant (for example, when searching for a specific brand of car, a visitor receives models from another manufacturer in the search results).

A potential buyer is ready to travel to another Macedonia cell phone number list region. The last point, by the way, should serve as a serious motivator for online dealers in terms of targeting advertising of their services taking into account nearby, and sometimes even remote, geographic areas. Systematic Marketing Today we are discussing contextual advertising, but an effective campaign should take into account the full marketing complex , because only a systematic approach will lead to an increase in car sales . What should a website owner do: Conduct valid analytics to evaluate campaign results from a quantitative perspective.

Research the buyers' market, including at a deep level. Attract customers through both online and offline channels. Rank the target audience according to their level of awareness of the product or manufacturer. Continuously set and improve targets for each stage of the sales funnel. Use marketing technologies at every level of the sales funnel. Next, we propose to take a more detailed look at working with clients in the context of their level of subject matter awareness. Ben Hunt's Staircase Ben Hunt's Staircase This ladder shows the path that the buyer takes. However, dealer network specialists often work only with the upper level when developing a promotion strategy for queries such as "Audi Auto Center" or "Audi Dealer".