Product line and related concepts

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Creating a product line is one of the ways to attract customers and increase business profits. Different company products are aimed at their audience. A wide range of products allows you to offer the client more and fully cover their needs. In this article, we will tell you what a product line is, how the product matrix works and how to manage it.

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A product line is a list of goods and services of a company united by similar peru phone number list characteristics and purpose. One brand can have several product lines at once. Umbrella branding also works , but here the main brand has sub-brands with their own range.

Some examples: products for a specific hair type, different tariff plans from a telecom operator, a variety of courses in an online school.


An example of a product line would be a variety of products for curly hair.
The idea is not just to sell the buyer, for example, one shampoo, but to offer him a whole line of special products.