ad-scheduling
Dayparting is the practice of having your ads show up only at certain hours of the day or days of the week, or both. The idea is to have your ad appear during peak hours when users are most likely to see them or convert.
Whether you use complicated ad scheduling will depend on belize phone number list your specific business. A good example of when to use it would be an overnight emergency vet targeting keywords like “vet near me open now.” Ecommerce businesses, however, who typically accept sales at all times of the day don’t need to worry about this.
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Frequency is the metric that tells you how often the same user sees the same ad. You don’t want to have frequency that’s too high, because after the user sees the same ad an average of four times within a set period of time, the likelihood that they’ll convert drops off.