Email Tracking Software: Buyer’s Manual and Top Recommendations for 2025

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87% of B2B marketers use email marketing as a distribution channel — it’s become a cornerstone of communication that most businesses can’t live without. But what happens to your emails after you hit “send”? That’s where email tracking software helps.

Email tracking is an essential tool for measuring the impact of your communications with customers and subscribers. It helps you understand whether your emails are achieving the desired results.

With email tracking software, you can see exactly how customers interact with your emails, allowing you to fine-tune your communications to drive more traffic and improve sales and conversions.

In this guide, we'll go over what to look for in email tracking iraq whatsapp number data software, plus our top recommendations that you can start using for free.

What is Email Tracking Software?
Sending an email can sometimes feel like throwing a letter off a cliff. Where will it end up? Will anyone read it? And how do you know?

The early days of email marketing were marked by this same uncertainty.

Email Marketing Before Tracking Software
Without email tracking software, marketing departments had no way of knowing whether a recipient opened, read, or clicked on an email—assuming, of course, that it made it to their inbox. As a result, email marketing was reduced to guesswork and trial and error.

Thankfully, the days of blindly sending emails are long gone. With a wide selection of email tracking software, it's now easier than ever to keep track of emails long after they've been sent.