Webinars are neither a sales exercise nor lead generators

[rochon.a1.119]

These goals are probably all legitimate, but they require a very different approach and, too often, do not go hand in hand.

You can't just do a "sales" webinar and expect it to generate new leads.

Those who have never heard of you and your product (potential new leads) are most likely not going to buy from you on the first contact (webinar).

So, for the new audience, you'll probably need to "sell" them bahrain phone number list something that sounds a little easier to digest, like tips and tricks, knowledge, or practical advice they can use right away.

And once you’ve earned their trust in your brand (if you ever do), then you can think about smaller, “sales-focused” events where you only attract people who are already thinking about buying.

For us, .

In 2015, in one of my first webinars, I had Joe Pulizzi, founder of The Content Marketing Institute.