“Video surveillance capabilities are constantly expanding”
25.06.2018
Alexey Mayorov
Axis Communications has been working in the field of video surveillance for a long time. However, recently this market has undergone significant changes, connected, on the one hand, with the rapid development of technologies and growth in demand, and on the other hand, with the activation of Chinese players. As a result, the volume of equipment supplies is growing rapidly. Thus, according to the forecast of the analytical company IHS , sales of professional video cameras in the world will increase from 100 million units in 2016 to 130 million units in 2018. However, due to the decrease in the cost of equipment, the growth in monetary terms will not exceed 6%.
In connection with such developments, manufacturers have to malta whatsapp data for new points for business development. Alexey Mayorov , Sales Director in Russia, talks about how Axis Communications assesses the situation on the market and what actions it is taking.
What is happening in the video surveillance and video analytics market in the world and in Russia: demand development, market balance, competition? How does Axis react to changes in the market situation ?
The video surveillance market is growing as users' interest in it increases. This is partly due to the fact that the capabilities of this technology are constantly expanding and now video surveillance allows solving not only security problems, but also IT problems.
We are not alone in this market. The competition is very high, both from companies that have been working in this area for a long time, and from new players. Recently, the influence of Chinese manufacturers has increased. It is difficult to compete with them in terms of price, but we have our own developments, there are solutions that allow customers to perform their tasks in the best possible way and do it optimally not only in terms of the price of the camera itself, but also the cost of the entire solution as a whole.