These customers spend between 5.85 and 6.01 months considering their options, compared to the average time of 6.11 months.
These SMEs often consider fewer providers when making their selection, which makes your visibility on review portals even more important.
During the selection phase, SMEs obtain their information from three main sources: internal IT experts, external IT experts and customer review websites.
Increasing your brand awareness among IT professionals can be extremely beneficial considering iran telegram data how much SMEs rely on their opinions; at this stage, reviews can be seen as an additional tool to gain a competitive advantage.
However, not all industries consider IT experts and customer reviews to be the most important source of information during the selection phase. For example, small to medium-sized customer service businesses, restaurants and hotels, and retailers unanimously stated that seller-provided content is one of the most important influences during this phase.
This means that those who invest their energy in creating their own marketing materials , newsletter campaigns , blog posts , and other customized content could pull these specific industries further down their sales funnel.
Surviving the tough competition at the end of the sales funnel
Once you have reached the bottom of the sales funnel, it is all about completing the purchase and then maintaining the customer relationship.
How money comes into play in the final stage of the sales funnel
Ultimately, money does matter. But the crucial role it plays can be surprising.