Crafting the best email subject lines is an art in email marketing . Think of your subject line as the headline of your email story that entices readers to delve deeper.
An attractive subject line directly affects the open rate, engagement, and overall success of the campaign.
In this guide, we'll reveal the secrets to writing compelling subject lines. We'll explore the psychology behind click-worthy subject lines, break down successful examples, and provide best practices for turning your sales email subject lines into marketing champions.
From curiosity-arousing statistics to proven formulas, we'll equip you with the tools to make your email list superstars.
Email Marketing Statistics and Fun Facts
Did you know that the first email was sent by a computer engineer in 1971? In other words, email has a history of over 50 years.
Of course, most people didn't have email in 1971. However, recent data from Statista shows that the number of email users worldwide was 4.26 billion in 2022. This number is expected to grow to 4.7 billion in 2026.
Email is an easy way to stay in touch with your customers, but it’s also fraught with dangers. According to the Global Data and Marketing Alliance (GDMA), the global average email open rate in 2023 was 33.9%. Only 8.77% clicked to open, while 3.53% clicked.
These are not great odds. That's why we need to make the best email subject line that will entice subscribers to business owner database open and take further action .
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What is the subject of an email ?
An email subject line is a brief text that appears in a recipient's inbox, summarizing the content of the email and enticing them to open it. It is a critical part of email marketing, serving as a first impression and playing a significant role in determining open rates.
sample email subject lines – Gmail
Image from Gmail
Unlike an email header, which is an internal heading or heading within the body of the email itself, the subject line is visible before the recipient opens the email, so it needs to grab attention immediately.
The best email subject lines strike a balance between informative and engaging content, inviting recipients to click through and read more.