Once they click on the ad, the PPC ad will redirect them to your website’s landing page. This page should be relevant to the ad, load quickly, and have a clear call to action to increase conversion rates.
Here is an example of a PPC advertising campaign on Google:
PPC advertising
Image via Google
Affiliate marketing
This remains one of the most effective strategies for increasing traffic to your site. It is a performance-based model that involves partnering with affiliates.
These affiliates will promote your products or services in exchange for a commission on each sale or lead they generate.
The first step to using affiliate marketing effectively is choosing the right affiliate partners. Look for bloggers, influencers, or websites with strong involvement in your niche. Their support can drive relevant traffic to your website.
Host Reveal
Everyone loves free stuff, right? Why not use it to your advantage?
Give away a package of your products, one month of free access to your membership website, gift cards, or a free trial of your service.
Hosting giveaways combines elements of value and excitement, which can help attract new and existing visitors to your website.
Here's an excellent example of a business hosting giveaways on its website:
guest gifts
Image via Pinterest
To maximize its impact, make sure to promote your giveaway on multiple social media platforms. You can even rich people database offer additional entries to people who promote it for you on their blogs and social profiles.
These digital spaces bring together like-minded people who share interests, questions, and solutions related to a particular topic or niche.
Popular platforms like Reddit, Facebook Groups, and LinkedIn Groups are great places to explore.
We love how Degardo used Reddit to ask for feedback on their store. They thoughtfully included a link to their website, which will help drive traffic when users click on it.