13 Content Upgrade Ideas to Turn Blog Post Readers into Leads

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surovy113
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Joined: Sat Dec 21, 2024 3:23 am

13 Content Upgrade Ideas to Turn Blog Post Readers into Leads

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Founded in Denmark in 2013, Sleeknote is heavily focused on providing premium popups to Northern European businesses. The popup builder has nice design elements and friendly service, making it a strong alternative to Popupsmart. Sleeknote’s unit formats include plugins, forms, and sidebars.

The company acquired Drip in 2022 and still operates independently. Sleeknote is positioned at the premium end of the market and is one of the more expensive alternatives to Popupsmart. However, keep in mind that the company’s pricing is based on on-site visits.

Therefore, while Sleeknote is still more expensive than many Popupsmart alternatives, the price doesn't seem that high when comparing "apples to apples."

If you’re looking to grow your email list quickly, free reports and white papers are among the traditional lead magnets you can turn to. But even these time-tested lead magnets are sometimes hit or miss.

And with website conversion rates hovering around 2.9%, according to a study , it's clear that something needs to change.

This raises an important question: What can you offer that will encourage people to willingly share their email addresses? The answer lies in content upgrades.

Thanks to their ability to bring in a wave of new email subscribers, content upgrades are among the best lead generation amazon database strategies worth trying in 2024.

Let's start at the beginning.

What is a content upgrade? How does it work?
Content upgrades are a lead generation method on your website that works by offering additional information, an expanded version of an article, or another piece of content that is closely related to the article. This is handy because you can easily rework your existing content – ​​for example, converting an entire article to audio or expanding the content with new information.

Using text-to-speech software can quickly convert your written content into audio files, making it more accessible and appealing to audiences who prefer listening to reading.

You don't have to create something new to offer a content upgrade and generate leads. Since your articles, when optimized for search, are already generating traffic from search engines, you can simply take advantage of this by adding a call-to-action form field.
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