TOMS built their entire brand on the “One for One” thing: buy a pair of shoes and they’ll give a pair to someone in need. It’s simple but powerful, and it makes customers feel like they’re part of something bigger. It’s one of those examples of sales promotion that really resonates with customers.
How to make it work
For example, a skincare company could support clean water initiatives.
Be honest about it. Tell customers exactly how their purchase helps – “10% of every purchase goes to support X.” Keep it clear.
Share updates. Show people the difference they're making. Did you fund a school or plant some trees? Let them see the impact.
Celebrate milestones. Something like, “Thanks to you, we donated 100,000 meals!” These numbers matter, and customers moj database will love seeing what they helped achieve.
3. Co-branded loyalty programs
Loyalty programs can be pretty boring if they’re always the same. However, partnering with other brands and offering rewards in multiple locations gives customers more reasons to stay. It’s a smart sales promotion idea to engage customers.
Example
Check out Marriott Bonvoy. They have partnerships with airlines and car rental companies so you can earn points on your flights and use them to book hotels. It's flexible, it's easy, and people keep coming back for more.
How to try it
Choose partners that make sense for your brand. Maybe a coffee shop partners with a bookstore, or a hotel joins forces with a travel gear brand.
Keep it simple. One platform to track and redeem points with easy-to-understand rewards.
Highlight the benefits. Let customers know why it's better than a regular loyalty program. Maybe it's more flexible or has exclusive benefits.
Make it fun. Throw in surprise rewards or limited-time offers. People love a little unexpected bonus.
4. Links to events
The energy of big events – there’s really nothing like it. Tie your promotion into an already popular event like a sports championship or festival (or in this case, even a movie premiere) and you can increase attendance. This is one of the most creative sales promotion ideas you can come up with.