The google analytics tag, for example

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After all, you need complete and reliable data to do a good analysis. That said, let's now introduce some important concepts for tracking. They refer to settings and codes that you must install on your website to track users' activities in relation to your strategies. Check it out:use utm parameters utm parameters are tags that you can add to your website's urls to identify traffic sources.

Google offers a url builder for this. You can set parameters for source cameroon whatsapp data (utm_source), media (utm_medium), and campaign (utm_campaign). If the user clicks on your company's summer campaign on facebook, for example, the url could look like this: tag managerthe tag manager is a free tool from google to facilitate the installation and management of website scripts.

These codes are inserted into the website to track user activities. , is what allows you to track all the visit data you see in the tool. Another example is the google ads and facebook ads remarketing tag, which allows you to identify which users have been on a page and create remarketing campaigns.