SMS Lead Generation Best Practices for Automotive Dealerships

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With our email marketing tool, you have access to built-in analytics to gain insight into metrics, such as open rate, click rate, bounce rate and interactions, to measure the success of your campaigns.Perform a/b tests to optimize campaigns and improve resultsin case you’re not happy with the performance of your email campaigns, there’s a way to improve the results by performing tests of different email elements.The first thing to consider, before performing any tests, is your list’s length. Alessandra farabegoli points out that you need numbers to get relevant and statistically significant results.

“you need at least maybe k subscribers to get a decent result from brazil whatsapp data an a/b test on subject line, or sender, or timing, for example. If you want to test some content element, such as the cta, you need at least times that number,” she explains.Emanuel cinca agrees that if you send a newsletter one time and you have subscribers, a/b testing the subject line for them for that one time, won’t yield any results. Yet, he has a workaround, if you don’t have the volume now – you can a/b test your welcome sequence and subject line, if you have such automations or sequences.

Start testing from the beginning, even if you have a few hundred subscribers – the important thing is to run this test all the time. Then, after months, you might reach a statistically significant result.To improve the content you send, you need to receive feedback from your actual readers, emanuel cinca advises. One thing you can test is your content structure, he adds – somewhat longer articles, bullet points, etc., split up your content as much as you can. Emanuel cinca gives a bonus tip, in case you cannot a/b test directly and get the data– to run a survey to your audience.