For example, GoPro sells camera gear. That's its basic business model. But it specifically targets people who want to record action experiences. Its target audience is athletes, adrenaline junkies, and people who love to travel.
Nikon and Canon also sell camera equipment, but their target audience is much broader, with many of their customers falling into the category of professional photographers.
GoPro's main educational strategy wouldn't work if it started attracting people who want to take portraits of family and friends. That's not their target audience.
Main demographics
Demographic data includes characteristics of individual consumers, such as geographic location, age, gender, income group, interests, and job title. You can get this information from many sources, but first you need to know which demographics are best suited for your products.
Going back to the GoPro example, a single buyer persona for GoPro might include the following demographics:
Man
Ages 20-40
Minimum income $40,000/year
Bachelor's degree or higher
Only
Middle management or below
That's just one persona. Others could include women, different age groups, higher or lower incomes, married professionals, or CEOs. But GoPro would have to find a reason to include these demographics in its target audience.
Head of Firmography
Think of firmographics as demographics for companies. When you're in the B2B industry, you can't ignore this type of information.
If you sell SaaS software , one of your buyers might look like this:
Vice President of Marketing
Man
Age 40-50
MBA graduate
Digital marketing expert
A fully developed buyer persona will contain more information, but you get the picture .
Figure out what type of business would be best suited for your product. For example, you would target small and ios database medium-sized businesses differently than enterprise-level companies.
BANT stands for Budget, Authority, Need, and Time, and they are great benchmarks to start your leadership development efforts based on leadership qualifications.
Use BANT to determine if a prospect has the potential to become a customer.
Does your potential customer have the authority to make purchasing decisions for their home or business?
How much does your potential customer need your product or service?
How much time will it take for the leader to make a decision?
Based on the answers to these questions, you can increase or decrease your marketing efforts for a specific segment of your target audience.