By offering good quality complementary items, you can ensure that your customers’ primary purchase functions smoothly. This creates a seamless experience for the buyers mainly because they do not have to browse through other sites or visit stores to get complementary items. Also, they will have a single point of contact in case there is some functional glitch. Owing to these reasons, customers prefer shopping from businesses that offer complementary items along with the main product. Thus, you can increase your revenue by offering these goods.
Illustrative Examples of Complementary Products
You will find different types of complementary products across industries. We have already mentioned a few in the earlier section to give you an idea about them. Here is a look at some more:
Video Game Consoles and Game Discs
Toothbrush and Toothpaste
Contact Lenses and Contact Lens Solution
Tennis Racket and Tennis Balls
Laptop and Charging Cable
Bike and Helmet
DVD Player and DVDs
Printer and Ink Cartridges
Determining the Impact of Pricing Adjustments on Complementary Products
When pricing adjustments are made to a main product, it can have algeria phone number list a direct impact on the demand for its complementary products. Let us understand the kind of impact it is likely to have:
1. Negative Price Elasticity
Negative price elasticity occurs when an increase in the price of the main product leads to a decrease in the demand for both the main product and its complementary items. This is because the consumers tend to delay the purchase of the primary product until the announcement of a sale or discount offer. They may even avoid its purchase all together if it is not an essential item.