Strong brand awareness recognition

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But more relative to its position in the market, having a strong market position allows Google to stay ahead of the competition. As mentioned above, Google has a dominant market share over all other search engines. This bargaining chip translates into more advertisers and partners on its platform, which allows Google to generate a lot of revenue as a company.


Google has established a strong brand as the number one search engine. People trust and use Google’s search engine for many reasons, because it is fast, reliable and trustworthy. And that wasn’t easy: it took years of consistent marketing efforts, along with the company’s commitment to delivering high-quality products and services.

The company’s iconic logo, combined with memorable advertising campaigns and most successful physician data products – such as Gmail, Google Maps, Google Search and Google Meet – have all contributed to the company’s strong brand recognition around the world. And because of this solid and unique strength, Google requires very little marketing when promoting its products.

Having such a high level of brand awareness is a strength for Google because it means that the company can successfully introduce new products and services because consumers are more likely to trust a brand that is well-known and respected. It has also helped them attract top talent from around the world, as many professionals would want to work for a reputable brand like Google.