Amul's customer segments consist of

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Amul Customer Segments


households : Households are groups of people who live together in shared housing, usually a house. They may consist of family members, roommates, or individuals living alone. Households manage their domestic affairs, including finances, household chores, and activities of daily living. They often make purchasing decisions regarding groceries, household goods, and services;
Students and Youth : Students and youth refer to individuals who are in education or in their younger years. They are typically enrolled in educational institutions such as schools, colleges or universities. They have specific needs in terms of education, career development, social activities and personal growth;
Health-conscious consumers : Health-conscious consumers prioritize their physical and mental well-being self employed data and actively seek out products and services that promote good health. They focus on maintaining a balanced diet, exercising regularly, and taking a holistic approach to wellness. Health-conscious consumers often prefer organic or natural food products, fitness-related gadgets, and wellness services.