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Because the company has such a huge portfolio, PepsiCo has over 309,000 employees worldwide . And to add to its impressive portfolio, this company earned approximately $80 billion in revenue in 2021, leading to a net income of $7.6 billion.

The company has a highly profitable business model . In this article, we have included an extensive PepsiCo SWOT analysis to highlight some of the key strengths, weaknesses, opportunities, and threats of this brand.

Contents

PepsiCo's Strengths
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Strong brand recognition
Strong leadership
An efficient and high-performing supply chain
Strong marketing and sponsorship
Customer loyalty
Strong financial position
PepsiCo Weaknesses
Unhealthy perception of PepsiCo products
PepsiCo is involved in numerous lawsuits
Excessive dependence on carbonated drinks
They don't always get their marketing right
PepsiCo Opportunities
E-commerce and online customers
Health and organic food/beverage market
Consumers in developing markets
PepsiCo Threats
Change customer preferences
Intense competition

Conclusion
PepsiCo's Strengths
PepsiCo Strengths - PepsiCo SWOT Analysis
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Strong brand recognition
PepsiCo, known simply as Pepsi, is one of the most recognizable brands in the world. Their strong advertising data reputation in food and beverage has been carefully crafted over the past decades. But it didn’t happen overnight. Through strong marketing, consumer engagement and innovation, PepsiCo is now a household name alongside other big brands like Coca-Cola.

PepsiCo's strength all starts with Pepsi's iconic logo. This company has remained consistent with its core colors of red, white, and blue while also undergoing massive rebranding and redesign changes.

But it doesn’t stop there: there are numerous factors that contribute significantly to PepsiCo’s strong brand reputation. One of these factors has to do with Pepsi’s impressive product lineup. Pepsi has an estimated 23 brands , each of which generates more than $1 billion in revenue annually.

PepsiCo, through its sports drink Gatorade, has the largest share of the global sports and energy drink market in the years preceding this market. Fritos corn chips and Lays potato chips remain among the most favorite snack/food products among American consumers. The impressive and vast range of food and beverage products has strengthened the global reputation of this company.