Blurring lines and boundaries

[kexej28769@nongnue]

The Times’ pieces on both Spotify and GoodRx highlight a fourth key insight into the effective use of data as content marketers: Every brand’s data has a story . These pieces could only come from their authentic sources because only they had access to the data, making the particular results unique and special to that particular brand and offering a significant competitive advantage in the content landscape. While working with internal data comes with its own potential pitfalls and challenges, trying to collaborate with a client to curate meaningful internal data and guide its subsequent use for content and narrative should be at the forefront of a content marketer’s mind.


A recent interesting piece on Recode attempts to slightly reframe the high-profile publicity challenges journalists face, saying:

"If you want to consider the broader bosnia and herzegovina number data of 'journalism', the situation for journalists can't be that bad."
The article notes that while job postings for journalists have increased by more than 10 percent since 2004, “content”-related jobs have nearly quadrupled during the same time period . With creators always gravitating toward options that allow them to create what they love, and organic search widely viewed as a boon for content, the opportunities for brands and content marketers to leverage the data journalism toolkit have never been greater .

What’s more, the best data journalism out there typically uses just a handful of conceptsاس کے نقطہ نظر کو حاصل کرنے کے لئے. It was recently reported that the average number of data sources for pieces created by the New York Times and the Washington Post was two. It’s also worth noting that over 60 percent of data journalism stories in both the Times and the Post during the most recent period (January-June, 2017) relied solely on government data.