Keep Offering Great Content to Your Customers

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Share infographics, summaries of blog posts in your industry, links to research, and other interesting content your customers might enjoy.

You don’t have to create everything. Roundup emails are effective because they allow you to share valuable content from others and show your appreciation for their contributions to the industry.

The more great content you share, the more grateful your potential customers will be. In your drip email campaign, you rely on reciprocity. We’re going to share all this amazing stuff with you. Maybe you can buy one of my products?”

Of course you don't say it like that, but that's the balance you're looking for.

7. Send Emails to Re-Engage Your Inactive Leads and Bring Them Back into Your Funnel
People become inactive for a variety of reasons. They get busy, belarus phone number list their interests change, they forget about your brand — whatever.

You can use a drip email campaign to pull them back into the sales funnel. Start by sending a short, personalized email like this:
Send emails to re-engage your inactive leads and bring them back into your funnel.

Friendly, engaging, and respectful. That's the best way to engage customers who may no longer be in touch with you.

8. Figure Out Exactly How Your Drip Email Campaign Will Fit Into Your Marketing Efforts
Drip email campaigns don’t exist in a vacuum. As we mentioned above, you want to funnel traffic between channels to create maximum engagement.

Maybe your drip campaign coincides with a new product launch. You can use similar content across social posts, paid ads, and blog posts to generate interest and stay consistent.