If you want to grow your small business through a scalable marketing channel that's easy to get started with, SEO is a good place to start.
Another reason SEO works so well for local businesses, startups, and other small companies is because the cost of entry is so low. If you run a flower shop in Berlin with two locations and only have five employees, spending on advertising, billboards, or broadcast campaigns would probably reduce your company's liquidity too much.
This is where SEO is a prime option. Many basic SEO activities are free for you, aside from the time investment: you can activate your Google My Business profile, write custom content for each of your locations, or blog about topics that improve your customers' lives.
Effective keyword research is one of the most fundamental, if not the most important, aspect of any SEO strategy. It will provide you with information on how to design your website, what content to write, and even what new features you could add to your key products and services.
Without solid keyword research, you run the risk of spending a lot of time planning, creating, and implementing content without seeing a significant increase in sales. Even if you generate a lot of new inbound traffic or rank highly for high-volume keywords, those users won't convert if you haven't targeted the right search intent.
Not only can poorly executed keyword research hurt your conversion rate of qualified leads, but it can also result in a lot of effort to undo the wrong signals you sent to Google and then start over and rebuild your ranking for the lucrative search terms you really want to be found for.
The most important thing is to think strategically and develop a roadmap that will truly lead you to business growth, rather than pursuing various unstructured tactics.
To do this, you need to consider what your users want to achieve with their search, because your ultimate goal is to attract more customers.
Keyword research is the process of identifying search terms that users in your target audience (or customer personas) use when searching online. You analyze key metrics for each keyword.
The first step in building your strategy is to collect relevant metrics. Possible metrics include the number of people searching for a keyword each month, the cost of a pay-per-click ad, or whether or not your website already ranks for a keyword.
Next, manually go through the keywords and decide which ones are the most lucrative vietnam telegram data based on your products, services, geographic location and business model. These keywords will form the basis for all your future SEO optimization and implementation efforts.
Another important factor in keyword research: consider the search intent , i.e. the motivations of the searcher behind their query, rather than simply adopting a series of keywords. This is the only way to ensure that your measures lead to more users, leads and sales.
What is Search Intent?
The search intent (also user intent or search intention) is the why behind a person's search query. For example, does a person who googles "Halle" want to find Halle an der Saale or Halle in Westphalia? Or are they actually looking for information for an article about what, by definition, distinguishes a hall from a hall, or even want to rent corresponding premises?
Example Search Intent on Google
search results on Google
The search query alone does not necessarily make it clear what someone is really looking for.
That's why Google has put so much time, money and effort into developing complex algorithms to understand the nuances of the terms and phrases people type in and how they relate to each other, and to observe how people behave after clicking on a website to determine what kind of results they should show.