Smart speakers: data, content and advertising

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And what do our 4 experts think about this topic? What SEO tips do they have for us?

Well, in the webinar they told us, among other things, the following:

Fernando Maciá believes that the key to making this option addictive for the user is the accuracy that voice searches offer when understanding the queries that the user makes.

Alex Navarro, in this regard and especially in relation to hong kong phone number list content, recommends inserting a schema dedicated to FAQ into the page.


You're probably not unaware that sales of devices that incorporate smart speakers are booming and have skyrocketed by almost 200% year-on-year.

The most popular at the moment are Google Assistant (Google) and Alexa (Amazon).

Smart speaker devices collect tons of data that will revolutionize (if they aren't already) the strategies of companies that can access them.

And even if your brand doesn't have this option, it should seriously consider implementing the creation of "branded content" for smart speakers in its strategy.

An exampleof the above are Alexa “skills.”

The best marketers start working on developing “branded skills” to connect with their audiences.