SEO (Search Engine Optimization) and SEM (Search Engine Marketing) are two of the main digital strategies used to improve the visibility of websites in search results. Although they are opposed, as SEO is organic while SEM involves paying to sponsor ads, the truth is that both are more compatible than one might think.
SEO: Search Engine Optimization
SEO is the process that involves improving the organic switzerland mobile database (unpaid) results of websites in the most recognized search engines, such as Google, Yahoo!, or Bing, among others. SEO focuses on aspects such as structure, content, and external and internal links.
The idea is to make it easier for users searching with certain keywords. One of its main objectives is to increase organic traffic and improve the positioning of websites, allowing the site to attract its own organic customers in the medium and long term.
example of organic SEO positioning
SEM: Search Engine Marketing
SEM involves promoting a website through paid advertisements on search engines. This includes creating and managing PPC (Pay-Per-Click) ad campaigns on platforms such as Google Ads (formerly known as Google AdWords) and Bing Ads. The results are displayed above the organic results on Google’s SERP, under the heading “Sponsored.”