Agile Marketing - How to Test Hypotheses Using HADI Cycles?

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Why have digital agencies sunk their teeth into Agile marketing, starting a new planning cycle every week? AdButton specialists will tell you how a weekly sprint is structured and works.

Today we are not going to talk about long-term marketing tactics and strategies. Together we will go through a short planning cycle:

hypothesis;
action;
data;
conclusions.
Meet Agile Marketing!
A successful business is a dynamic gutta-percha Jiangxi cell phone number list organism, sensitively reacting to the slightest changes both in itself and in the external environment. In rapidly changing unpredictable conditions, it is generally difficult to predict anything, much less plan.

A month, a quarter, a year. Today, any of these periods is a lifetime for business. Events follow each other like pictures in a kaleidoscope. Everything is spinning around, appearing out of nowhere, disappearing into nowhere - and we only need to move forward!

What if we count a marketing campaign not by calendar periods, but by sprints, that is, set tasks for short cycles? Everything is extremely simple, there is a task: plan, implement, measure, adapt. Then in a circle, move on to a new task. A similar algorithm is the basis of Agile marketing. A tool dictated by time helps to make decisions instantly and cope with any surprises.

The idea that lay on the surface was implemented in 2001 by a little-known team of programmers who called themselves Agile/Agile Alliance. Enterprising marketers created an entire Agile doctrine (in Russian, “agile” means “nimble”).