It must be understood that the effectiveness

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One of the keys to Branded Content is not to directly advertise the brand's products or services, but rather to create stories that can be linked to them and, of course, that can be shared by users.

How to integrate earned media into a marketing strategy → Converged Media
It must be taken into account that today the average user is constantly impacted by advertisements, at any time and in any space, whether they are in their living room or out for a walk.

Therefore, of advertising today has been somewhat limited.

It is still useful for brands, but now consumers are looking to connect and establish a closer type of relationship with them.

This is what currently makes the difference between greece phone number list converting or not.

Brands have long ceased to be defined almost exclusively by advertising and have begun to be strongly influenced by what potential customers say about them.

On the other hand, it must also be taken into account that, although advertising has lost effectiveness, the company's own media has a limited reach, so a company's marketing strategy cannot be based solely on them.

Finally, although a certain degree of influence can be exerted on them, the presence or absence of a company in earned media does not depend exclusively on it, so burning all bridges by betting in this direction would be a major mistake.